The Social Media King of Cameras is here!
Capture everything – instantly.
Capture living pictures with the press of a single button. By instantly capturing complete light field data, the Lytro camera gives you capabilities you’ve never had in a regular camera. Focus after the fact.
Since you’ll capture the color, intensity, and direction of all the light, you can experience the first major light field capability – focusing after the fact. Focus and re-focus, anywhere in the picture. You can refocus your pictures at anytime.
Easily share from the desktop or from Lytro.com to friends and family on Facebook, Twitter, email or your blog.
Lytro completes the job of taking light fields out of the research lab and making them available for everyone, in the form of the world’s first Lytro Light Field Camera.
The light field is a core concept in imaging science, representing fundamentally more powerful data than in regular photographs. The light field fully defines how a scene appears. It is the amount of light traveling in every direction through every point in space. Conventional cameras cannot record the light field.
Capturing the Light Field
Recording light fields requires an innovative, entirely new kind of sensor called a light field sensor. The light field sensor captures the color, intensity and vector direction of the rays of light. This directional information is completely lost with traditional camera sensors, which simply add up all the light rays and record them as a single amount of light.
Processing the Light Field
How do light field cameras make use of the additional information? By substituting powerful software for many of the internal parts of regular cameras, light field processing introduces new capabilities that were never before possible. Sophisticated algorithms use the full light field to unleash new ways to make and view pictures.
Relying on software rather than components can improve performance, from increased speed of picture taking to the potential for capturing better pictures in low light. It also creates new opportunities to innovate on camera lenses, controls and design.
The way we communicate visually is evolving rapidly, and people’s expectations are changing in lockstep. Light field cameras offer astonishing capabilities. They allow both the picture taker and the viewer to focus pictures after they’re snapped, shift their perspective of the scene, and even switch seamlessly between 2D and 3D views. With these amazing capabilities, pictures become immersive, interactive visual stories that were never before possible – they become living pictures.
Getting Great Lytro Photos
We represent multiple major corporations and they are available for references. Justin@OwnSocialMedia.com